Behaviour in itself is useless, if you don’t take in consideration the context in which you operate.
If you visualise the outer circle of the C4- Framework, I would like you to imagine it like a dial with a plus ‘+’ and a minus ‘-’. Because the context be a macro level (contextual) and at micro level (situational).
- Contextual things that generally apply
- Situational things that apply in that specific situation
With that there are several factors at play that shape your behaviours, either in the day-to-day or in the long term considerations
Short term (situational) - long term (contextual)
Role
- objectives
- Incentives
Organisation
Environment
- industry
- Market condition
- Competitors
People